Ferrari announced that it will slow down the pace of electrification and halve previously planned electric vehicle (EV) production targets, which immediately caused a drop in the value of its shares. This decision comes at a time when the global car industry is rapidly investing in electrification, while the luxury segment is trying to find a balance between innovation, performance, and brand identity.

According to the new strategy, by 2030 only 40% of Ferrari's models will be fully electric, which is a significant reduction compared to earlier projections that predicted a share of 80%. The rest will consist of hybrid vehicles (55%) and a smaller number of cars with internal combustion engines (5%). The company emphasizes that the goal is to preserve the traditional driving experience, and not to massively satisfy market demands.

CEO Benedetto Vigna stated that Ferrari "is not a company that follows trends, but one that creates its own." He emphasized that electrification for Ferrari must be a matter of excellence, not of speed: “Our customer seeks emotion, not just technology. An electric Ferrari must keep the soul of the brand.”

At the same time, Ferrari also revised its profit projections. The company now expects that operating profit will grow from 2.1 billion euros in 2024 to 2.75 billion euros by 2030, which is lower than earlier expectations of 3.2 billion euros. Investors reacted cautiously, and shares dropped after the announcement of the plan. Analysts assess that Ferrari has chosen a "safer but more conservative course" at a time when the industry is rethinking the pace of transition to electric vehicles due to high costs and slower demand.

The company plans to present its first fully electric Ferrari in 2026. The vehicle will be produced in a new factory in Maranello, where artisanal precision and modern technologies are combined, using recycled aluminum and sustainable materials. Ferrari claims that the new model will have “authentic sound and performance” that characterize the brand.

This move shows that Ferrari, despite pressures from global emission regulations, remains true to its philosophy — that luxury and exclusivity cannot be compromised either by the speed of transition or market policy. While Tesla, Porsche, and Chinese manufacturers are increasing the volume of electric production, Ferrari is building a different strategy: fewer cars, more prestige, and gradual adoption of technology that does not harm the essence of the brand.

In a time when many European companies are rapidly changing their identity, Ferrari is sending a message that luxury is not in the speed of adaptation, but in persistence on its own path. That approach may seem conservative, but in a world full of uniform EV models, it is precisely authenticity that could remain the rarest luxury.

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