HouseMajstor, a member of the StandardPrva Group, is entering a new phase of development – preparing a franchise package that is expected to enable the expansion of its business model to other cities across Bosnia and Herzegovina in the coming period.

Although customers primarily recognize HouseMajstor through the craftsmen who come to their homes, technology lies at the core of this business model. From the initial contact with the customer, through the organization and scheduling of an intervention, to monitoring completed work and quality control, the goal is to connect as much of the process as possible within a single integrated system.

This approach is particularly important for the next phase of development – because HouseMajstor does not simply want to increase the number of craftsmen, but to build a system that can be transferred from one city to another while maintaining the same standard of service and customer experience.

From Bijeljina to Other Cities

The experience gained through the development of HouseMajstor in Bijeljina will serve as the foundation for defining the franchise model.

In practice, the home repair and maintenance market still largely relies on personal recommendations, acquaintances, and individual contacts with craftsmen. HouseMajstor is seeking to make this traditional model simpler and more predictable for customers.

Customers should not have to think about whom to call, who is available, whether a craftsman will arrive, or whom to contact if a problem occurs. The idea is for HouseMajstor to take care of all of this.

Technology is a means in this process, rather than an end in itself. Its purpose is to enable better organization of field teams, faster response times, and more effective communication with customers.

A Franchise Is More Than Just Using a Brand

The franchise package currently being prepared will be based on transferring the complete business model, rather than simply providing the HouseMajstor name and visual identity.

Future local partners are expected to gain access to established procedures, technological solutions, customer communication standards, the organization of craftsmen and interventions, marketing, and support from the central office.

Quality control will be a particularly important part of the model.

The ambition is for a customer who contacts HouseMajstor in another city to receive the same level of service they would expect from the system in Bijeljina. For this reason, expansion will not simply be a matter of opening new locations, but above all of finding high-quality local partners who can adopt and uphold the system's standards.

We Are Building a Network, but Above All, a System

In the coming period, HouseMajstor will analyze potential cities and partners for the first phase of expansion across Bosnia and Herzegovina.

The long-term idea is to create a network that combines local knowledge and craftsmen on one side, with technology, organization, brand, and shared standards on the other.

For the StandardPrva Group, this is precisely the most interesting aspect of HouseMajstor's development. Behind what may appear to be a traditional service – a craftsman coming to someone's home – a modern technological and operational platform is gradually taking shape, capable of expanding into new markets.

HouseMajstor therefore does not want to be the largest merely in terms of the number of craftsmen or interventions. We want to be the system people can trust whenever they need help in their home.

Your home. Our care.

Housemajstor.ba