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Why Did We Decide to Launch a Classical Music Radio Station?

When we announced that we were launching a classical music radio station, many said: “That’s a bad move.”

“There’s no audience.”

“No one listens to that anymore.”

“It’s not commercial.”

We listened carefully to all of it. And that is precisely why we decided to move forward.

In a time of fast content consumption, short formats, superficial information, and constant noise, culture becomes the rarest and most valuable currency. Classical music is not just a musical genre – it is a space of silence, depth, discipline, and elegance. It represents structure, harmony, and order. And at StandardPrva, we believe in exactly that: order, quality, and long-term value.

Many believe there is no audience. We believe there is no supply.

The audience exists – but it has been neglected. There are people who do serious work, who make difficult decisions, who create, build, and invest. There are families who want their children to grow up with a different sound from the one constantly served to them. There are young people searching for identity beyond the crowd. There are people who want peace.

Culture is never mass at the beginning. But it is always long-term.

Everything that endures – endures because of quality, not because of noise.

Standard Classic Radio is not just a radio station. It is a position. It is a message that we do not settle for mediocrity. That we believe in raising standards, not lowering them. That we want to bring the tones of Vienna, Paris, Milan, and Salzburg into our city, our region, and our digital space – while also giving space to local artists, young talents, and new cultural energy.

We see enormous potential in culture – not only aesthetic, but also strategic.

Culture connects business and identity.

Culture builds reputation.

Culture creates longevity.

When you have a classical music radio station, you send a message about standards. About seriousness. About continuity. About knowing who you are and where you are going.

We do not create projects for today.

We build systems for the years ahead.

If this is a “bad move,” then we are proud to have made it.

Because we believe that quality always finds its audience.

And we have chosen to stand on the side of quality.

Tune in soon at StandardClassic.ba

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"Standard Prva" LLC Bijeljina is a company registered in Bijeljina at the District Commercial Court in Bijeljina. Company’s activities are accountancy, repurchases of receivables, angel investing and other related services. Distressed debt is a part of the Group within which the company repurchases the receivables, which function and are not returned regularly.

Lawyer’s Office Stevanović is the leading lawyer’s office in the region with the seat in Bijeljina. The LO abbreviation represents Lawyer’s Office of Vesna Stevanović and Lawyer’s Office of Miloš Stevanović.

Contact for media press@advokati-stevanovic.com or via telephone 00 387 55 230 000 or 00387 55 22 4444.