Author: Miloš Stevanović, lawyer and founder of StandardPrva Group

The Swedish start-up Lovable AI, which was founded only two years ago in Stockholm, has become the main news on the world technological scene. After the latest round of investor interest, the value of the company is estimated at more than 4 billion dollars, which is more than double compared to the valuation from July of this year.

Vibe coding – programming without programmers

Lovable develops the concept of so-called “vibe coding” – programming that is as simple as writing a few sentences. Their software uses artificial intelligence to understand natural language and automatically generate code.

For example, it is enough for the user to write:

“I want an application for booking appointments in a restaurant” – and the system generates a complete application with all the necessary functionalities.

In this way, barriers to entering the IT world are being broken – it is no longer necessary to have a team of dozens of programmers. An idea and a vision are enough, while Lovable AI does the technical part.

Express growth and big investors

The company has so far attracted renowned investors such as:

• Nik Storonsky (Revolut),

• Sebastian Siemiatkowski (Klarna),

• Stewart Butterfield (Slack).

With only 45 employees, Lovable has in less than a year reached an annual revenue of 100 million dollars, and more than 10 million projects have already been built on their platform.

What this means for the Balkans

Lovable AI is proof that Europe can be a leader in the development of new technologies. For the Balkans, the message is clear:

• Entrepreneurs with good ideas now have the possibility to compete on the global market without large IT teams.

• AI tools are changing the way start-ups are created and how digital solutions are built.

• This opens up opportunities for a new generation of young leaders, but also raises questions of copyright protection, code security, and business models in the AI era.

A valuation of 4 billion dollars for a company with only 45 employees shows that the future lies in knowledge, ideas, and the use of AI tools. Lovable AI is more than a start-up – it is an announcement of a new industrial revolution.

StandardPrva Group will continue to follow global trends in the field of artificial intelligence and bring legal and business analyses that help domestic companies adapt to this transformation.

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"Standard Prva" LLC Bijeljina is a company registered in Bijeljina at the District Commercial Court in Bijeljina. Company’s activities are accountancy, repurchases of receivables, angel investing and other related services. Distressed debt is a part of the Group within which the company repurchases the receivables, which function and are not returned regularly.

Lawyer’s Office Stevanović is the leading lawyer’s office in the region with the seat in Bijeljina. The LO abbreviation represents Lawyer’s Office of Vesna Stevanović and Lawyer’s Office of Miloš Stevanović.

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